Social Media Articles

Using Technology to Get Inside Your Customers’ Heads

Articles 2 May 2018

In the age of information, businesses both large and small are using data and metrics to gauge engagement, gain insights and track conversions. However, social media metrics seem to lack meaningful context. They tell you the “what” but not the “why” or the “how”, as they provide primarily quantitative metrics on interactions. With the use

Using Technology to Get Inside Your Customers’ Heads

Sysco LABS 2 May 2018

In the age of information, businesses both large and small are using data and metrics to gauge engagement, gain insights and track conversions. However, social media metrics seem to lack meaningful context. They tell you the “what” but not the “why” or the “how”, as they provide primarily quantitative metrics on interactions. With the use

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